Dead Fish in a Box

The chronicles of a suburban fishpimp trying to keep it rural.

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Location: United States

Thursday, October 13, 2005

El Nova

I'm sure you all have heard the one about the Chevrolet and it's failure to market the Nova model in Mexico. It goes like this: Chevy couldn't sell the Nova in Spanish speaking countries because in Spanish "Nova" is interpreted as "no va". Translated into English it means "it doesn't go" Well, they sold at least one, but it appears the name was all too accurate:


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